Shangri-La Guangzhou Partners with ‘BuFan Rabbit’ for Art & Culture Exhibition

From September 20 to November 3, 2024, Shangri-La Guangzhou collaborates with contemporary artist Luo Jingjing to host an exclusive exhibition featuring the ‘BuFan Rabbit’ series of artworks. 

A portion of the proceeds from the sale of these art pieces will support the Guangzhou Charity Federation’s ‘Micro Wishes: Warm Thousands of Homes’ initiative, aimed at helping local families in need.

Blending Art, Culture, and Charity

Shangri-La Guangzhou has always been guided by the philosophy of Shangri-La Group, which is to “bring Asia to the world,” emphasizing cultural heritage through exceptional hospitality. 

This exhibition highlights the rich traditions of Guangdong’s culinary, architectural, and folk culture, allowing international and domestic guests to immerse themselves in the region’s unique history.

In an effort to give back to the community, 35% of all artwork sales will be donated to the ‘Micro Wishes’ program, benefiting low-income families, children in need, elderly citizens, and people with disabilities.

Shangri-La Guangzhou’s General Manager, Tang Xiaofeng, remarked: “We are deeply rooted in our local community and constantly strive to make a positive impact. We are honored to promote traditional culture through this artistic showcase while supporting local charitable causes. The funds raised will help brighten the lives of families in need, allowing our community to shine even brighter.”

Discover the Charm of ‘BuFan Rabbit

Luo Jingjing, the contemporary artist behind the ‘Bufan Ribbit’ brand, is known for her vibrant and cheerful creations that inspire joy, warmth, and positivity. 

The brand’s mascot—a round-faced, brightly colored rbbit, which serves as a bridge between modern life and ancient fables, sharing timeless stories of human civilization.

Shangri-La’s Corporate Social Responsibility Commitment

As
part of its long-standing commitment to sustainability, the Shangri-La
Group integrates economic, social, and environmental practices to create
lasting positive impacts on the communities in which it operates. 

The
group’s corporate social responsibility (CSR) strategy, known as the ‘Triple S’  (Sustainability, Social Responsibility, and Governance), focuses on
empowering employees, supporting communities, protecting the
environment, and preserving Asia’s rich cultural traditions.

This
art exhibition is a celebration of culture, creativity, and
compassion—an event not to be missed for those who appreciate the
intersection of tradition, modern art, and meaningful community
contributions.