Making the Hit! Featuring Grupo Frontera | Latin Music Week 2024

Jessica Roiz, Billboard Latin’s Assistant Editor moderates as Grupo Frontera showcases how they make a hit live. How does a top band make a hit? The members of Grupo Frontera, Adelaido “Payo” Solis, Alberto “Beto” Acosta, Brian Ortega, Carlos Guerrero, Juan Javier Cantu, Julián Peña, show us live at this Billboard-exclusive panel at Billboard’s Latin Music Week 2024.